Opinions on the proposed Great British Railways logo?

[Archie]

https://trademarks.ipo.gov.uk/ipo-tmcase/page/Results/1/UK00003742051

Recently this logo has surfaced, potentially as part of the new branding for Great British Railways. I think it would be interesting to see what people think.

personally something looks off with how the blue lines up because of how it tries to incorporates the union jack.

I wander how it could translate onto a livery or brand, you'd end up with something that looks like an RTC livery if you transpose those colours onto a train. Maybe it will just end up an insignia like the old arrows, we will just have to wait and see.

 

[mick]

In my opinion it gives the impression of having been designed quickly within a relatively small budget though I'm sure the actual cost will be quite the opposite and the design will doubtless have taken many weeks work to complete.

[Clay Mills Junction]

I'm sceptical about why this is coming about. Seems to be a competition in Whitehall for who can stand infront of the most and biggest union flags. This is some kind of distraction probably.